Project Description

Sony Centre Pafos

THE MEETING POINT FOR SONY FANS

Sony Centre Digital Signage Project

Brief

The Sony Center needs to remain competitive in order to stay one step ahead of their competitors.

Tasked with showcasing their Hi Tech products and increasing engagement with the shop visitors, we developed a strategy to communicate product details and special offers using:

  • Content Management

  • Digital Integration

  • Ad Scheduling

Deliverables

Using a range of featured products as content images, combined with sophisticated animations and carefully considered scheduling, we were able to effectively communicate the Sony brand and offers to engage and attract shoppers to request more info using:

  • LED TVs

  • Android Media Players

  • Digital Signage Software

Branding
Creative Design
Sound & Video
Content Management

Results

We now manage the Sony Center digital signage network remotely and can change the messaging and creative content to respond to the seasonal, and different day to day considerations, as well as competitive campaigns.

This has ensured that the Sony Centre in Pafos has an innovative, creative digital signage network that continues to capture the attention of passer-by and shoppers in store.

digital signage integrators

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