Here’s the big picture: Any digital signage deployment that does not bring value to the organization or business is a failed implementation.

Adopting digital signage for the sake of having digital signage is a complete waste of time and money. So many have done this so wrong that organizations are now placing digital signage in the category of “lowest price wins”.  The truth is that its much better to bypass this type of business rather than facing unforeseen things you did not expect.

Keep It Simple

Nothing could be further from the truth today. Messaging today bombards every one of us from every conceivable angle. Some people today don’t even pay attention to digital signs because they regard their messaging as just noise and regretfully, many digital signage deployments have earned this degree of disrespect. You are seeking ways to make your digital signage “sticky.” (Sticky = Content that keeps the audience engaged with the message even after they have walked away.) This can be accomplished many ways but it starts with content worthy of viewing the first time they see the sign.