Digital signage is used for many different purposes and there is no definitive list. However, below are some of the most common applications of digital signage:

• Public information – news, weather and local information, such as fire exits, special offers, entertainment annonuncements etc.
• Internal information - corporate messages, health & safety, news, etc.
• Advertising – general advertising so surrounding businesses.
• Brand building – assists to promote your brand and build a brand identity.
• Influencing customer behavior – directing customers to different areas, increasing the time spent by the customer on the premises.
• Enhancing customer experience – reduction of perceived wait time in restaurant waiting areas, bank queues, etc